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San Diego real estate library
Real Estate --- On Your Own Creative Ways to Advertise Your Home
The internet. You may not be fully familiar with it yet, but
it’s high time you get started. The internet offers a vast
majority of ways to reach people across the nation and all over
the globe. It’s the best way to market any sort of product to
any buyer you could imagine. It’s no surprise that the internet
is now being used to sell real estate.
It is possible to create a free web site with several web
hosting companies. This includes Google, Yahoo and Bravenet. You
can log on and set up an account for completely no charge. These
sites have a What You See Is What You Get (WYSIWYG) site
builder. You can create a beautiful, informative web site for
nothing.
Using this concept, you can advertise your home to the world.
Printing up flyers with the web site address printed on them
will allow you to send interested parties through a virtual tour
of your home. You can put these flyers in a special bin under
the “For Sale” sign in the front lawn. You can even put them up
at the local grocery store or laundry mat. By taking video of
your home and narrating it, you can show off your house as no
one else could. You can point out all the unique features which
made you buy the home in the first place. Then you can point out
the hidden ones which made you fall in love with the place while
you lived there.
There are sites which permit you to advertise for free, like
Craig's List, on the Internet. Many homes have been bought and
sold on this virtual “classifieds” section of the web. Investors
are always looking here for their next buy. Whether you want to
reach the people in your local area or the ones across the
country, you can do it with Craig's List.
Other sites specialize in For Sale By Owner (FSBO) properties.
As an example, in San Diego California, one of the top For Sale
By Owner sites is: http://www.san-diego-for-sale-by-owner.com
This site ranks very high on the major search engines for San
Diego real estate keywords and thereby drives lots of highly
directed to the site. Some sites charge a fee while others allow
you to enter your listing for free. Many of these web sites give
informational videos which explain the entire process from
deciding to sell to closing the deal. You can even find
contracts and other forms you may need. You can chat with other
FSBO sellers to see what they are doing to market their homes.
Many great ideas come from listening to others.
Of course the traditional sign in the yard will let those in
your neighborhood know you are selling your home. However,
asking your neighbors in for a private showing can also bring in
some great potential buyers. You can do it in a neat way by
calling up your friends and neighbors and saying something like
this. “Hi Jane, I just wanted to invite you and Bob over on
Saturday. Bill and I are putting our house on the market and we
thought you may know someone who might want to take a look at
it. How does 1 o'clock sound?” You got their attention, went
straight to the point and let them know they could invite a
guest to look at the house. You can talk about the details later
in the conversation. Things like it is only going to be for a
half hour because you have someone else coming at 1:45 gets the
ball rolling. If “Jane and Bob” know anyone who considered
moving into the neighborhood, this is their time to shine.
Remember, people like to shine. If you do this with ten of your
friends and neighbors, you just got some of the best advertising
money could buy, word of mouth.
When you sell a home, consider it as a marketing game. You have
the product, now find your market. Ask yourself who would want
your house and where would you find them. This is always the
best place to start when selling anything and a house is no
different. There are many creative buyers. Be a creative seller.
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